6 preconceived ideas about Clean Beauty
Clean Beauty is the big ascending trend that all brands are adopting to seduce you. The Exertier brand, a pioneer of this so-called “Clean Beauty”, has however noted various preconceptions, which do not do justice to this desire to offer cosmetics that are good for the body and the environment.
Because Clean Beauty follows the mantra less is more: it is a minimalist approach that focuses on products with powerful active ingredients and not on a lengthy routine. It is also a way to prioritize your health by avoiding certain ingredients and favoring natural active ingredients.
So before proudly telling you why you should switch to Clean Beauty , we will work with you to dismantle the clichés about Clean Beauty that wrongly overshadow it.
Organic
First of all, the cliché of organic = Clean Beauty . In a word: no .
Organic compositions are
- potentially toxic essential oils , to be banned for pregnant women
- A requirement of 20% organic ingredients in total
- 5% authorized chemical components
- 95% natural ingredients , minimum
- And no local raw material obligations
While Clean Beauty by Exertier is:
- 98% minimum natural ingredients
- Local raw materials
- Exclusive natural ingredients from the French Alps
- Products without essential oils , usable by everyone, even pregnant women
- 2% maximum of chemical components
And yes, you see, we are not comparing organic to Clean Beauty .
Efficiency
Another assumption is that the products do not work because natural products could not be powerful and effective enough to obtain visible results . A misconception of course.
Since according to the mantra Less is more associated with the philosophy of Clean Beauty , for products to be effective by having few ingredients and exclusively natural ingredients , they must be composed of extremely powerful active ingredients .
And as you can see from the different opinions found on the Exertier website, the clean nature of its products in no way alters their quality .
Clean therefore does not rhyme with ineffective, but rather with “ simply effective ”.
Greenwashing
Because we hear a lot about “ Greenwashing ” and we are all more and more suspicious of brands. Clean Beauty and Clear Beauty brands, like Exertier, are keen to highlight trust and transparency , particularly in relation to the traceability of its products, to develop a privileged relationship with its consumers.
To fight against Greenwashing, turn to brands promoting green chemistry .
But then what is it?
It is a chemistry in which the reagents , solvents and catalysts are non-toxic and non-polluting . It is therefore one more step towards transparency and respect for your body , your health and the environment .
The price
Another preconceived idea of which Clean Beauty is a victim is the false idea that clean cosmetics are more expensive than classic cosmetics.
Well no, as in the world of classic cosmetics , there are accessible brands and others more premium .
The key is to find the brand that will suit your desires, and there are some available!
The app experience
Even if we tend to believe that naturalness is not exceptional , this is far from being the case . And yes, some clean brands go all out in terms of sensoriality , both in terms of textures and smells .
And yes, nature is well done so finding exceptional and clean products: it's possible !
The packaging
And as with sensoriality, the packaging of clean brands is also the victim of preconceived ideas . They can be perceived as too simple or unattractive , but in reality, the only nuance between classic packaging and those from Clean Beauty brands is their responsible and environmentally friendly nature.
Their visual character depends on the brand , so the key is to find a clean brand that suits you in terms of products but also visual identity .
In reality, there is therefore no reason not to turn to Clean Beauty , but only reasons to be interested in it, whether for yourself , for your health or for the environment .
Because Clean Beauty is the cosmetics of tomorrow !